A brand identity project for women in STEM (a collaboration between Coventry University and Future Design Consultants). The main goal of this campaign is to empower and encourage young females aged between 16-24 to go to tech-related fields and provide them with a safe place to learn. With this project, we wanted to tackle one of the main problems, which is "you can't be what you can't see". By promoting different fields within the tech industry, sharing stories of successful women in STEM, and showcasing how interesting tech fields can be, we would be able to tackle a few problems when it comes to educating girls about tech industries. With this project, we also proposed the idea of hosting seminars for various tech fields to give them an opportunity to learn in a safe environment.
